{"id":122,"date":"2019-12-08T20:28:24","date_gmt":"2019-12-08T19:28:24","guid":{"rendered":"https:\/\/fallander.com\/?p=122"},"modified":"2019-12-14T14:59:46","modified_gmt":"2019-12-14T13:59:46","slug":"sa-mycket-battre-forr","status":"publish","type":"post","link":"https:\/\/fallander.com\/?p=122","title":{"rendered":"S\u00c5 MYCKET B\u00c4TTRE F\u00d6RR"},"content":{"rendered":"<p><!--more--><\/p>\n<p class=\"p1\">A campaign built around the sponsorship of popular TV show &#8220;S\u00e5 Mycket B\u00e4ttre\u201d where we follow former contestant Danny Saucedo, who can\u2019t let go of his time on the show.<\/p>\n<p>In small humorous scenes released once a week, we followed the singer Danny Saucedo on a trip from his own TV couch to Gotland and eventually all the way to the filming location, in more and more desperate attempts to rejoin the show.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/378571489?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/378572249?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/378572486?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/378572615?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/378572706?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/378572908?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/378573028?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">We saw positive effects across all KPI\u2019s, but most importantly brand preference increase by 68%, and mobile sales increased 18% compared to the same period the previous year, while products featured in the campaign saw a 20% increase in sales.<\/p>\n<p class=\"p1\">In parallel with the TVC, we did a separate activity tailored for social media, where we recorded shorter films shot on a regular mobile \u201cselfie camera\u201d. These social clips portrayed Danny as now following the show as a viewer and each week trying to share his tips and pointers to this year&#8217;s participants.<\/p>\n<p class=\"p1\">A short clip per week was published on Facebook and Instagram before the week\u2019s episode. A kind of extension of the advertising concept that served as \u201can ad for the ad\u201d \u2013 a way to draw viewers to the show and in extension to our commercials:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/378862072\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">Of 4.8 million exposures, we received a total of 1,245,000 views of the videos on Facebook and Instagram, which means that about 25% stayed and watched the clips, and we reached just under 1 million unique viewers.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/378578046?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"_links":{"self":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122"}],"version-history":[{"count":10,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/122\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/122\/revisions\/271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}