{"id":125,"date":"2019-12-07T19:31:23","date_gmt":"2019-12-07T18:31:23","guid":{"rendered":"https:\/\/fallander.com\/?p=125"},"modified":"2019-12-12T17:22:18","modified_gmt":"2019-12-12T16:22:18","slug":"mtv","status":"publish","type":"post","link":"https:\/\/fallander.com\/?p=125","title":{"rendered":"MTV"},"content":{"rendered":"<p><!--more--><\/p>\n<p>Wrote the script for this showreel, showcasing MTV&#8217;s heritage and highlighting the brand&#8217;s unquestionable authority in popular culture:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/21265392\" width=\"640\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-pdfemb-pdf-embedder-viewer\"><a href=\"https:\/\/fallander.com\/wp-content\/uploads\/2019\/12\/MTV-affischlores.pdf\" class=\"pdfemb-viewer\" style=\"width:800px;\" data-width=\"800\" data-height=\"max\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">MTV-affisch+lores<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Branding new shows:<\/p>\n<p>When the show MTV Beat went online for a low-budget web version of the show, I looked to off-broadway and a musical term to invent \u201dMTV Off Beat\u201d:<\/p>\n<p><a href=\"https:\/\/fallander.com\/?attachment_id=236\" rel=\"attachment wp-att-236\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-236 aligncenter\" src=\"https:\/\/fallander.com\/wp-content\/uploads\/2019\/12\/Ska\u0308rmavbild-2015-09-23-kl.-13.45.03-300x200.png\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/fallander.com\/wp-content\/uploads\/2019\/12\/Ska\u0308rmavbild-2015-09-23-kl.-13.45.03-300x200.png 300w, https:\/\/fallander.com\/wp-content\/uploads\/2019\/12\/Ska\u0308rmavbild-2015-09-23-kl.-13.45.03-768x511.png 768w, https:\/\/fallander.com\/wp-content\/uploads\/2019\/12\/Ska\u0308rmavbild-2015-09-23-kl.-13.45.03.png 830w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>For this hangover block of reality shows, I wanted to communicate the feeling of the day after the night before. The tagline for the show became \u201dwhen yesterday\u2019s thrills are gone\u201d.<\/p>\n<p><a href=\"https:\/\/fallander.com\/?attachment_id=237\" rel=\"attachment wp-att-237\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-237\" src=\"https:\/\/fallander.com\/wp-content\/uploads\/2019\/12\/Screenshot-2019-12-11-at-16.11.22-300x241.png\" alt=\"\" width=\"478\" height=\"384\" srcset=\"https:\/\/fallander.com\/wp-content\/uploads\/2019\/12\/Screenshot-2019-12-11-at-16.11.22-300x241.png 300w, https:\/\/fallander.com\/wp-content\/uploads\/2019\/12\/Screenshot-2019-12-11-at-16.11.22-768x616.png 768w, https:\/\/fallander.com\/wp-content\/uploads\/2019\/12\/Screenshot-2019-12-11-at-16.11.22.png 856w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":73,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"_links":{"self":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125"}],"version-history":[{"count":10,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":266,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/125\/revisions\/266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/media\/73"}],"wp:attachment":[{"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}