{"id":139,"date":"2019-12-10T14:50:34","date_gmt":"2019-12-10T13:50:34","guid":{"rendered":"https:\/\/fallander.com\/?p=139"},"modified":"2023-06-21T20:02:28","modified_gmt":"2023-06-21T18:02:28","slug":"casumo-sports","status":"publish","type":"post","link":"https:\/\/fallander.com\/?p=139","title":{"rendered":"CASUMO SPORT"},"content":{"rendered":"<p><!--more--><\/p>\n<p>Strategic and creative lead in developing the launch campaign for Casumo\u2019s new sportsbetting product.<\/p>\n<p>&#8220;Anything can happen. Anyone can win.&#8221;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/367878353?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Anything can happen in sports.<br \/>\nThe unexpected is what keeps sport exciting and interesting, and keeps us coming back.<br \/>\nSince the dawn of sports, we\u2019ve seen upsets and comebacks, like Seabiscuits win at Pimlico in 1938 to Leicester&#8217;s Premier League triumph, and any number of million-to-one chances coming true. We\u2019ve seen Mike Tyson chew off ears, a hit-job on Nancy Kerrigan, the divine intervention of birds crossing paths with a ball\u2026 The only thing we can say for certain is that the unexpected will keep on happening. And as long as anything can happen \u2013 anyone can win.<\/p>\n<p>In the 2010 World Cup, even an octopus beat the experts in picking the winner. So in betting, it\u2019s not whoever knows the most that wins the most \u2013 it\u2019s whoever bets like the octopus, that wins the most.<\/p>\n<p>So when other brands are talking about knowledge and expertise, Casumo celebrates the element of luck and randomness in sports. We celebrate the unexpected, the underdogs, and the unlikely comebacks.<\/p>\n<p>Just like your gut feeling may direct you towards betting on black or red in roulette, let your gut guide you in sports betting too. Because even if we don\u2019t know more about which goal a football will end up in, than we know about which number a roulette ball will land, we can still bet on it!<br \/>\nBecause just as well as anyone can win on the pitch, anyone can win at Casumo.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/370104036?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":88,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"_links":{"self":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=139"}],"version-history":[{"count":6,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":154,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/139\/revisions\/154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}