{"id":331,"date":"2024-04-10T17:23:38","date_gmt":"2024-04-10T15:23:38","guid":{"rendered":"https:\/\/fallander.com\/?p=331"},"modified":"2024-04-17T14:34:07","modified_gmt":"2024-04-17T12:34:07","slug":"nordnet","status":"publish","type":"post","link":"https:\/\/fallander.com\/?p=331","title":{"rendered":"NORDNET"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brillor_15s_16x9.mov\" src=\"https:\/\/player.vimeo.com\/video\/750125492?dnt=1&amp;app_id=122963\" width=\"580\" height=\"326\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In February 2021, the Norwegian pension system changed so that private sector employees could decide where they wanted their pensions placed. We created the campaign &#8220;Future Proof Your Retirement&#8221; to encourage people in Norway to make a conscious choice and pick Nordnet Bank.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hundar_15s_16x9.mov\" src=\"https:\/\/player.vimeo.com\/video\/750122399?dnt=1&amp;app_id=122963\" width=\"580\" height=\"326\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The videos were supported by banners, PR and email marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">MUTUAL FUNDS<\/h2>\n\n\n\n<p>Talking financial products can easily become both boring and complicated, and a recurring challenge is the fact that we sell a service. So when Nordnet launched their own mutual funds, we played on the fact that the Swedish word for \u201cfund\u201d is the same as for liquid stock and produced actual bottles of stock proper product shoot and that finance influencers could put in their kitchens and social channels. In print ads and banners, we continued on the culinary theme, talking about these <em>tasty <\/em>new <em>ingredients<\/em> for your savings.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"668\" src=\"https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-16.48.29.png\" alt=\"\" class=\"wp-image-334\" srcset=\"https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-16.48.29.png 471w, https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-16.48.29-212x300.png 212w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"659\" src=\"https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-17.08.11.png\" alt=\"\" class=\"wp-image-336\" style=\"object-fit:cover\" srcset=\"https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-17.08.11.png 495w, https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-17.08.11-225x300.png 225w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"526\" src=\"https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-17.20.43.png\" alt=\"\" class=\"wp-image-340\" srcset=\"https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-17.20.43.png 771w, https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-17.20.43-300x205.png 300w, https:\/\/fallander.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-10-at-17.20.43-768x524.png 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In February 2021, the Norwegian pension system changed so that private sector employees could decide where they wanted their pensions placed. We created the campaign &#8220;Future Proof Your Retirement&#8221; to encourage people in Norway to make a conscious choice and pick Nordnet Bank. The videos were supported by banners, PR and email marketing. MUTUAL FUNDS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"_links":{"self":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=331"}],"version-history":[{"count":14,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/331\/revisions"}],"predecessor-version":[{"id":376,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/posts\/331\/revisions\/376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=\/wp\/v2\/media\/384"}],"wp:attachment":[{"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fallander.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}