A new advertising concept, a graphic rebranding and a successful launch campaign for the mobile operator Hallon. A digital activity for a digital actor, tailor-made for a digital media landscape.
In the advertising concept, we noted that Hallon’s business is primarily about subscriptions. In short: Hallon lives on the inside – not in the razor-sharp display, processor or camera optics. To explain the segment, that Hallon deals with mobile telecommunication, we did so by looking at the users from the inside, rather than displaying products from the outside as all other players do. In this way, since the mobile phone is not the main area of Hallon, we were able to communicate “mobile telephony” without showing the actual mobile.