MTV

Wrote the script for this showreel, showcasing MTV’s heritage and highlighting the brand’s unquestionable authority in popular culture:

Branding new shows:

When the show MTV Beat went online for a low-budget web version of the show, I looked to off-broadway and a musical term to invent ”MTV Off Beat”:

For this hangover block of reality shows, I wanted to communicate the feeling of the day after the night before. The tagline for the show became ”when yesterday’s thrills are gone”.